OK, that headline is fake news. But it could be true. If the Emmy folks cared about religious programs, and if they had a category for “most useful” program, or maybe “most trusted” or “most unique”, then I think KYB could bring home the gold – especially in 2020. Here’s why.
I saw a meme the other day that said, “The most useless thing I bought this year was a 2020 planner.” I agreed. My planner (yes, I still have a paper Day-Timer on my desk) is filled with crossed out events since March. Graduations, speaking engagements, ball tournaments, Work Camps, and Conferences among other things. Nothing is certain. Last Wednesday I was certain that opening schools was perfectly safe because kids are immune. Then on Thursday I read that they aren’t. One week masks are the solution, the next week they make you sick. It’s safe to go to Home Depot as long as you stand on the magic six-foot marks, but standing six-feet apart to vote in November will kill everybody. Nothing is certain. Fall sports are on. Oh, hold it – they’re off. Nothing is certain.
In an uncertain world, people want some certainties. Know Your Bible deals in certainties. The Bible answers life’s big questions with certain, unchanging answers. That’s surely why viewer questions and Bible Correspondence Course participation has gone UP since March. I’m sure some of the increase is because locked-down folks have fewer things to do, but I think it’s deeper than that. When the news and social media are ever more contentious and depressing, people are searching for some good news. So they are turning to the original “good news” book. KYB is a great tool to help them understand that book.
Maybe we should see these crazy times as an opportunity. Maybe instead of talking or posting about the uncertainties ad infinitum, we could let people know how much we are blessed by experiencing some certainties each week. Maybe we could share how we watch KYB and online sermons and Bible classes. If we are just as distraught, confused, and contentious as non-believers, what do we have to offer? If we acted like we believe the Book has some really helpful answers, maybe our confused friends would consider checking for themselves. We might not win an Emmy, but we might win a soul!