Because It Works

Know Your Bible Sunday is right around the corner.  On October 22, we will update the Northside family on our TV ministry and ask for financial commitments for the coming year.  We have done that for the past 31 years, so some of you will be hearing about KYB for the first time, and a few of you will hear it for the 32nd time.  Here’s a thought question for you:  Why?  Why is this ministry still going strong after almost a third of a century?  Consider that KYB is not a cheap or easy ministry.  It costs almost a quarter of a million dollars a year.  It takes a lot of hours to produce the program, answer phones, grade courses, respond to viewers’ questions, and manage all the details.  Consider that not a penny of the ministry’s budget comes from our weekly contribution.  KYB is funded completely by church members and congregations who choose it as a ministry worthy of supporting above and beyond their regular giving.

So, why?  Why have folks given all that money and volunteered all those hours of effort year after year?  The only possible answer is:  Because it works!  It works like no other evangelism tool I know of; and all those givers and workers see the results – year after year. Consider Cynthia.  Know Your Bible was playing on her TV in Missouri.  One question caught her attention and she sat down to listen to the answer.  She became a regular viewer, eventually visited the Lord’s church in Shell Knob, MO, and asked to be baptized.  Because it works.  Consider Richard.  KYB caught his attention also, and he watched enough to decide to visit Northside.  After a few weeks he attended the New to Northside class to find out more, then studied with Toby to get some more answers, and asked to be baptized.  Because it works.

Yes, Know Your Bible works!  It reaches into homes (actually into hearts) that couldn’t be reached any other way.  It simply sows the seed of the gospel into thousands and thousands of homes every week (for about twenty cents per household).  Not every viewer ends up visiting church or asking for baptism.  Some of them simply learn a bit more about the Bible.  Some of them learn to appreciate our restoration plea and respect our answers straight from the Bible.  KYB works on lots of levels – but it works!  Please be discussing and praying about how you will support this great work on KYB Sunday.